Acquisitions

The Travel Chapter is proud to welcome Sally’s Cottages

24/06/2021
Written by Sam Thomas

Based in the Lake District, Sally’s Cottages is an award-winning, family-run business that began life in 2003 with just a single holiday property. Over the years, the brand has grown significantly, going from strength to strength and now boasts over 500 beautiful properties in the region, including cottages in the popular areas of Keswick, Ambleside and Windermere as well as numerous other locations.

The natural beauty of the Lake District makes it one of the most popular holiday destinations in the UK, especially for those looking to make the most of the great outdoors, with plenty of opportunities for walking, hiking, cycling and all manner of other outdoor pursuits.

Guests visiting this stunning area can also enjoy the popular attractions of Scafell Pike, England’s highest mountain; its largest lake, Lake Windermere, as well as Coniston Water, Ullswater and Castlerigg Stone Circle. Lovers of literature can also discover the homes of Romantic poet, William Wordsworth and children’s author, Beatrix Potter.

At The Travel Chapter, we are proud to welcome Sally’s Cottages to our network of brands. Sally’s Cottages' property owners will now benefit not only from exposure on the Sally’s Cottages' website, but also, in due course, from our extended marketing reach across numerous sites within our network, which receive over 35 million visits a year and include brands such as Canine Cottages, Big Domain and our flagship brand, holidaycottages.co.uk. 

The Sally’s Cottages' team will continue to work from the offices in Keswick and Windermere to ensure that owners and guests alike will enjoy continuous local support and knowledge, alongside the additional support and increased marketing reach of The Travel Chapter.

Sally Fielding commented: “This year is looking amazing for bookings and I very much hope this will continue going forward, after what has been a very challenging 15 months. Going into next year with The Travel Chapter at the helm will mean that there will be funds to safeguard all the jobs of the team here. It will also mean that there are the financial reserves to support the marketing of all the cottages, meaning that Sally’s Cottages can continue to be a force to be reckoned with for years to come.

"We chose The Travel Chapter because, whilst they have a national presence, their origins as a regional agency mean they remain a company that has the same beliefs and values as Sally’s; integrity, friendliness and simplicity.”

The Travel Chapter’s CEO, Jayne McClure, also commented: “We’ve long admired the brand that Sally and the team have created as well as the great ethos and service they’ve delivered.

"We’re delighted that Sally and her husband Rob have chosen us to take the business forward. We’re looking forward to continuing the business in what should, hopefully, be a more encouraging year for tourism across the UK.

“In due course, we will integrate the Sally’s Cottages' properties onto the wider Travel Chapter network where they will benefit from even greater marketing exposure. Our plan is to build on the brilliant success of this great business and continue to encourage guests to visit this beautiful part of the UK for many years to come.”

For further information about listing your own property in the Lake District, or elsewhere in the UK, please contact our New Business team at [email protected]. 


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