The Travel Chapter Group, incorporating Holidaycottages.co.uk and other holiday cottage acquired businesses, is an award-winning holiday letting company with over 25 years’ experience specialising in quality holiday properties across the UK.
We pride ourselves on our extensive and varied portfolio of properties, and always strive to exceed the expectations of our holidaymakers and property owners alike. With over 270+ staff across the UK and a thriving portfolio of 5000+ properties across the UK you can expect to work in a progressive and agile team.
As part of the marketing team you’ll be joining a department recently short-listed for the Best In House Marketing Team at the Travel Marketing Awards. Combining the opportunity to work or a dynamic, forward thinking business whilst also enjoying the fantastic North Devon location.
As Customer Insight Manager you will support the CRM strategy by both creating reports that drive day-day decisions as well as performing deep analysis on key questions that are facing the team.
Reporting to the Senior Customer Marketing Manager, you’ll be responsible for delivering insight to help us identify customers that are more valuable to our business.
You will drive metrics, analytical & reporting improvements to influence CRM and commercial strategy through the use of first- and third-party data. You will be working to increase our customer retention and loyalty. Through the analysis that you will also implement you will be able to recommend enhancements to our segmentation so that we can deliver the most relevant messages to our customers, at the right time.
You will work with the wider team to develop our customer understanding, ensuring that key stakeholders throughout the business know who our customers are, as well as their wants and needs. Through market and audience analysis you’ll help to identify further opportunities for growth in an exciting and quickly moving time for the business.
This is a fantastic opportunity to work in dynamic environment with the opportunity to help shape the future strategy of our marketing efforts.