The Travel Chapter Group, incorporating Holidaycottages.co.uk and other holiday cottage acquired businesses, is an award-winning holiday letting company with over 30 years’ experience specialising in quality holiday properties across the UK.
We pride ourselves on our extensive and varied portfolio of properties, and always strive to exceed the expectations of our holidaymakers and property owners alike. With over 300+ staff across the UK, a thriving portfolio of 6000+ properties across the UK and taking 150,000+ bookings a year, you can expect to work in a progressive and agile team.
The Digital Media Manager is responsible for managing The Travel Chapter's PPC campaigns across Google Ads and Microsoft Advertising for our network of sites, with a key focus on our flagship brand, holidaycottages.co.uk.
The successful applicant will be commercially minded and have experience implementing and running large direct response PPC campaigns, optimising to metrics such as CTR, Search Impression Share, CPA & ROAS to meet business objectives, with the goal of increasing customer bookings across our portfolio and occupancy for our property owners.
You will also assist the Head of Digital Media in implementing and optimising ad campaigns across all digital media channels, including Social, Display & Video, to reach core audiences, drive awareness and demand for UK holiday rentals and create efficiencies in other channels. You will have a passion for search marketing and digital media in general, keeping abreast of industry developments, trends and best practices, making recommendations and developing strategies as to how these can be implemented to improve digital media performance for the business.
Skills and Experience Required: