Introducing our 2023 marketing campaign
Over the past year, our Marketing team has been hard at work planning a number of photoshoots to support our 2023 campaigns for holidaycottages.co.uk, our flagship brand, across all our marketing channels - from social media ads and email newsletters to website photography and online banners, as well as, we’re excited to say, our 2023 TV ad.
Showcasing a mixture of coastal, rural, large, small and quirky properties, we promote the exceptional variety of properties and locations available to guests when holidaying in the UK. The shoots feature Wood Shack in Abergavenny, Weir House in Ludlow, Beach End near Dartmouth and Sydling Brook Lodge near Dorchester. From a cosy woodland cabin to a stunning riverside house, it offers a tantalising flavour of the quality accommodation holidaymakers can expect to find on our website.
The TV campaign itself launched nationally earlier this month across ITV, Channel 4, Sky and YouTube, and will be running until the end of February, reaching over 15 million of our key guest audiences. You may have seen us in the ad breaks during some of the nation’s favourite shows, such as Emmerdale, Love It Or List It or Midsomer Murders, to name a few. If you haven’t caught it just yet though, you can also view it below.
The ad taps into the emotive experience that we all have holidaying with loved ones and how those holidays are all about making memories that matter. We also hope to resonate with the different holidaymaker audiences we have – no matter what they’re looking for when it comes to a UK break – from those wanting a quiet escape to those searching for a thrill-seeking adventure and everything in between.
Alongside our other marketing channels, our TV campaign keeps holidaycottages.co.uk at the front of our customers’ minds at the busiest time of year for bookings, driving increased awareness, website traffic and bookings for our homeowners' properties this year.
Matt Brayley, Marketing Director, commented: “It’s always one of the most exciting times of year, when our new campaigns launch after Christmas, seeing the impact these have on traffic across our sites and bookings for our homeowners. This year the team, across all our channels, have done a fantastic job capturing the variety available for guests when holidaying in the UK, and we’re confident this will set us up for another strong year ahead in 2023.”