Travel Chapter wins at UK Paid Media Awards 2026
We’re delighted to share that the Travel Chapter Digital Media team has been named In-House Team of the Year at the UK Paid Media Awards 2026 – a nationwide recognition of excellence in paid digital advertising.
It marks the second time the team has won the award, having previously taken home the title in 2022. Leading our activity across Google, Microsoft and social media, the team was recognised by judges for its ‘standout performance’ over the past 12 months.
Our entry focused on how, in 2025, our five-person Digital Media team adapted to a rapidly changing landscape, with shifting booking behaviour, declining organic traffic and evolving search trends. It highlighted how the team refocused paid search, paid social, and lead generation to drive efficient, high-quality bookings and owner sign-ups through smarter use of data, simplified account structures, and continuous testing.
The entry also showcased the team’s evolution on social, increasing the use of video and product-led formats, improving tracking and launching agile, last-minute campaigns to respond to demand.
Combined with strong cross-team collaboration and a test-and-learn mindset, this approach delivered meaningful improvements in performance, efficiency and overall business impact.
What the judges said
"The Judges thought ... Travel Chapter delivers standout cross-channel performance, particularly across Meta and Microsoft. Their profit-led measurement framework and advanced tracking through CAPI and CRM integration highlight strong technical sophistication, supported by smart account consolidation and automation."
Why this matters
This matters because better, more efficient marketing helps us connect the right guests with the right properties, delivering more bookings for our owners. It also strengthens how we attract high-quality new properties, giving guests more choice when searching for their perfect break. Together, this creates a stronger, more differentiated proposition that helps us stand out in a highly competitive market.
Dan Elston, Head of Digital Media, said: ‘We’re incredibly proud to have been recognised as Best In-House Digital Media Team at the UK Paid Media Awards. This achievement is a reflection of the talent, dedication and collaborative spirit within our team, which consistently strives to deliver outstanding results across our portfolio of brands.
‘Over the past year, the team has continued to push boundaries: embracing innovation, refining our approach, and maintaining a strong focus on performance and efficiency in an increasingly competitive landscape. This award is not just a celebration of what’s been achieved so far, but a testament to the culture of continuous improvement that sits at the heart of everything we do.
‘A huge credit goes to every individual involved; this recognition truly belongs to the team.’
